University Courses: AI & Digital Marketing Education Led by Dr. Fong

A Lifelong Passion for Teaching and Giving Back

Since 1999, Dr. Ken Fong has dedicated his evenings and weekends to teaching, in addition to his full-time role as a serial entrepreneur and leader in the ICT industry. His passion for education stems from a deep belief in nurturing the next generation of talent and contributing to the advancement of society through knowledge sharing.

For Dr. Fong, teaching is more than a professional responsibility—it’s a personal mission to give back, empowering students, young professionals, and future leaders with the tools they need to thrive in a digitally-driven world. His tireless commitment to education reflects both his visionary mindset and community spirit, bridging academia and industry with real-world relevance and inspiration.

Over the past 20 years, Dr. Fong has taught more than 50 programs and has educated over 3,000 students across undergraduate, postgraduate, and executive levels.

Current University Courses: AI & Digital Marketing Education Led by Dr. Fong

Dr. Fong is the Course Leader for a range of AI and Digital Marketing programs at PolyU SPEED, empowering professionals with cutting-edge skills in growth marketing, AI-driven strategies, and content marketing. As an industry expert and educator, Dr. Fong brings real-world insights, hands-on learning, and the latest AI innovations to the classroom, helping students and professionals stay ahead in the rapidly evolving digital landscape.

📌 Professional Certificate in AI-Driven Digital Marketing – Learn how to leverage AI tools and automation for smarter marketing decisions.
📌 Professional Certificate in Digital Content Marketing – Explore strategies to create engaging content and optimize digital storytelling.
📌 Professional Certificate in Digital Marketing – Gain expertise in SEO, social media marketing, and digital advertising.
📌 Professional Certificate in Growth Marketing – Master growth hacking, data analytics, and performance marketing strategies.
📌 Professional Certificate in eCommerce – Understand and implement eCommerce strategy, platforms, digital logistics, and conversion optimization

Dr. Fong’s teaching approach blends academic rigor with real-world business insight, drawing from his leadership in AI transformation and digital innovation. As a recognized thought leader, he ensures students are equipped with future-ready capabilities that meet the demands of an evolving global market.

Previous Programs Led by Dr. Fong at PolyU IFE

Dr. Fong has also led and contributed to a wide range of professional training programs under the Institute for Entrepreneurship (IfE), The Hong Kong Polytechnic University, where he served as Adjunct Professor and Program Director, with a strong focus on digital business transformation and executive education.

📌 Executive Certificate in Digital and Social Media Marketing
📌 Executive Diploma in Digital and Social Media Marketing (Growth Marketing Strategy)
📌 Professional Certificate in Digital and Social Media Marketing
📌 Digital Marketing Program Series collabrated with the Chartered Institute of Marketing, HK – Including Mobile Marketing, Social Media Marketing, Search Engine Marketing, Content Marketing, Video Marketing, Integrated Digital Marketing, and e-Commerce
📌 CAM Degree Program – Business Intelligence and Knowledge Discovery
📌 CAM Degree Program – eTailing and Digital Marketing

Programs Taught by Dr. Fong at Other Universities

Dr. Fong has also taught and advised programs at various local and international universities, serving in roles such as Adjunct Professor, Program Advisor, and International Associate.

📌 Hang Seng University of Hong Kong – Master of Arts in Communication: Digital and Mobile Marketing
📌 Tung Wah College, School of Business – Bachelor of Business Administration: e-Business and e-Marketing, Digital Consumer Behavior and Social Media Marketing
📌 University College Dublin / National University of Ireland, Dublin – Master of Science (Digital Marketing): Digital Business, Value Proposition and eCommerce

Join Dr. Fong’s Classes & Elevate Your Career

Whether you're a marketing professional, entrepreneur, or business leader, these programs provide the knowledge and tools to drive success in the AI-powered digital era. Enroll today and future-proof your career! 🚀

教學熱誠與社會貢獻

自1999年起，方博士秉持「知識的傳承」與「知識回饋社會」的信念，在繁忙的創業生涯之餘，長年於週末及晚上投身教學工作，致力於培育新一代的數碼人才。他視教學為個人使命，結合理論與實務，啟發學生在數碼時代中成長與創新。

過去25年來，他在多項大學課程中擔任過多元角色，包括課程總監、兼任教授、課程顧問及課程統籌，累積教授超過50個課程，培育超過3,000名本科、碩士及高階行政人員，教授範疇涵蓋人工智能、數碼營銷、商業智慧與電子商務等。

無論您是市場營銷從業者、創業者，或是企業領袖，他的課程皆能助您掌握未來所需技能，持續進化，迎向AI驅動的數位時代。🚀