Cultivating AI Literacy and Ensuring Privacy Protection in AI Development: Panel Insights from the Hong Kong AI Governance Conference
In a world where artificial intelligence is reshaping industries and raising new questions of trust, ethics, and responsibility, open dialogue has never been m…
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A/B Testing in Email Marketing: Frequently Asked Questions (FAQ)
This FAQ addresses common questions and challenges digital marketers encounter when running A/B tests for email campaigns. For foundational concepts, practical…
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A/B Testing in Email Marketing: Why and How to Use Statistics
Introduction Email marketing is one of the most powerful tools for engaging your audience. But writing a great email is only half the job — to truly improve …
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How Generative AI is Transforming Marketing Operations: Real-World Applications from AfterSchool
On May 24th, Desmond Kwok —Head of Marketing at AfterSchool and a graduate of the PolyU Diploma in Digital and Social Media Marketing—returned to his alma mate…
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Google I/O 2025: Google’s Bold AI Reboot
From Playing Catch-up to Redefining the AI Battlefield After Google I/O 2025, no one can say Google is “falling behind” anymore. This wasn’t just a product sh…
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From Reasoning to Innovation: How AI Is Poised to Solve Humanity’s Hardest Problems
On 17 May 2025, following his foundational lecture on AI Agents and Intelligent Automation, Mr. Shek Ka-wai, founder of OMP and generative AI expert, conti…
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NotebookLM App Is Here: Smarter, Faster, and Built for Learning on the Go
NotebookLM Goes Mobile Developed by Google , NotebookLM is an AI research assistant that turns complex information into clear, actionable knowledge. Already …
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Marketing’s Fourth Turning: What If AI Isn’t Just a Faster Playbook?
The Shifts That Shaped a Generation of Marketers Over four decades , I’ve watched marketing reinvent itself again and again. But what’s unfolding with AI fee…
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