OpenAI Sora 2 Prompting Guide: Create Cinematic AI Videos

Ken Fong October 08, 2025

Want to turn your ideas into cinematic AI videos? Start here.
Learn how to master OpenAI Sora 2’s official prompt structure for cinematic, branded, and creative storytelling.

Overview: Understanding OpenAI Sora 2 Prompting Structure

This guide distills OpenAI’s official Sora 2 prompting framework, helping creators and marketers craft cinematic AI videos with clarity and precision. The structure and examples are based on the OpenAI Cookbook and OpenAI Help Center resources for text-to-video models.

Sora 2 enables creators to write detailed prompts that define camera movement, lighting, sound, and motion — giving cinematic control once exclusive to film studios.

How to Write Prompts Like a Director

When writing for Sora 2, think like a film director, not a scriptwriter. A well-written prompt guides the model’s camera, lighting, and rhythm while leaving creative room for interpretation. Be clear, visual, and concise — your prompt is the storyboard.

🎬 Tip: Simplicity yields control. Limit each shot to one clear subject action and a single deliberate camera movement.

OpenAI’s Official Prompt Format (Style → Scene → Action → Sound → Dialogue)

Section Purpose Example
Style Define tone and visual aesthetic “Stop-motion, cozy, soft lighting”
Scene Describe environment and main subject “A robot in a kitchen makes toast”
Cinematography Shot type, focus, camera angle “Close-up, shallow depth, camera shake”
Lighting & Color Specify time, mood, palette “Morning sunlight, pastel palette”
Action (beats) Sequence events with timing “0–2s: Robot inserts bread; 2–4s: Toast pops”
Sound & Dialogue Add atmosphere or speech “Gentle music, birds chirping, no dialogue”

[Prompt format compatible with Sora 2 text-to-video model]

Verified Examples Based on Official Framework

🐿 Animated Animal Adventure

Style: 3D animation, bright and playful.
Scene: A squirrel in a lush green forest finds a giant acorn.
Cinematography: Medium shot, slight dolly forward.
Lighting: Sunbeams through trees, rich green tones.
Action (beats):
- 0–2s: Squirrel runs into frame.
- 2–5s: Leaps onto acorn, hugging it.
Sound: Birds chirping, cheerful music.

[Prompt format compatible with Sora 2 text-to-video model]

🌃 Realistic Street Scene

Style: Photorealistic documentary tone.
Scene: Tokyo at night, neon reflections on wet asphalt.
Cinematography: Wide angle, shallow depth, low angle.
Lighting: Neon pinks and blues, puddle reflections.
Action (beats):
- 0–3s: Pedestrians cross, cars pass.
- 3–5s: Camera pans right to a person with an umbrella.
Sound: Rainfall, traffic, distant chatter.

[Prompt format compatible with Sora 2 text-to-video model]

🐶 Dialogue & Interaction Example

Style: Claymation, playful and bright.
Scene: A small dog in a living room tries to open a window.
Cinematography: Close-up, eye-level.
Lighting: Soft afternoon light.
Action (beats):
- 0–2s: Dog jumps up to the window sill.
- 2–4s: Struggles, tongue out.
- 4–5s: Window opens, breeze flows in.
Dialogue: (Dog) “Almost got it… There!”
Sound: Creaking window, breeze, happy bark.

[Prompt format compatible with Sora 2 text-to-video model]

Step-by-Step Prompt Building Tips

Before crafting your first prompt, remember these director-level principles from OpenAI’s own approach:

  1. Start with style and tone — this ensures visual coherence.
  2. Use beats (time cues) to control pacing and narrative flow.
  3. Keep one action and one camera move per shot.
  4. Add ambient sound and lighting direction early.
  5. Use Remix for creative refinements without rewriting everything.
  6. Avoid over-description; trust Sora’s cinematic interpretation.

🏅 Educational Example — Adidas-Inspired Sora 2 Video Prompt

(Conceptual demonstration for learning only — not affiliated with Adidas.)

Style: Epic, modern sports commercial with kinetic, poetic energy and surreal visuals.
Scene: A runner in black-and-white athletic wear sprints across shifting terrain morphing from pavement to track to reflective void.
Cinematography: Wide opening, centered runner, golden twilight lighting, low-angle tracking. Final high-angle reveal as swirling energy forms a three-stripe logo, crystallizing into a sneaker.
Lighting: Warm sunset edges, deep contrast, golden highlights.
Action (beats):
- 0–2s: Runner bursts into frame, kinetic ripples trail behind.
- 2–4s: Body dissolves into motion lines and energy swirls.
- 4–6s: Energy forms glowing three-stripe logo.
- 6–8s: Logo crystallizes into sneaker, floating midair.
Sound: Percussive electronic beat, heartbeat tempo, orchestral hit on reveal.
Dialogue: Male voiceover: “Impossible Is Nothing.”

[Prompt format compatible with Sora 2 text-to-video model]

💡 Educational note: This example is for creative study only, showing how brand-inspired storytelling can be expressed through cinematic AI prompt design.

Key Takeaways for Marketers and AI Creators

  • Always begin your prompt with style and intent.
  • Write prompts like a director’s shot list, not a paragraph.
  • For branded storytelling, structure drives emotional impact.
  • Use OpenAI Cookbook and Help Center as verified learning sources.
  • For brand simulation, mark it clearly as educational or concept work.

❓ FAQ — OpenAI Sora 2 Prompting

Q1: What is OpenAI Sora 2?
A: Sora 2 is OpenAI’s advanced text-to-video model capable of generating cinematic and dynamic scenes from written prompts.

Q2: How do I write effective prompts for Sora 2?
A: Use this structure — Style → Scene → Cinematography → Action (beats) → Sound → Dialogue — and keep one major action per shot.

Q3: Can I use Sora 2 for branded or educational videos?
A: Yes, for educational, conceptual, and non-commercial creative use, following OpenAI’s content policy.

Q4: Where can I find official prompt examples?
A: Refer to OpenAI’s Cookbook and Help Center for verified prompt collections and best practices.

References

  • OpenAI (2024). Sora: Text-to-Video Model Overview. https://openai.com/sora
  • OpenAI Help Center (2024). Getting Started with the Sora App.
  • OpenAI Cookbook (2024). Prompting Resources Collection for Video Models.
  • Skywork AI (2025). Sora 2 Review – Strengths, Limits, and Use Scenarios.

Published October 2025 — by Dr. Ken FONG
AI Researcher & Content Specialist

（中文版）OpenAI Sora 2 提示詞指南：打造電影級 AI 影片

想把靈感變成電影感 AI 影片？從這裡開始。
掌握 OpenAI Sora 2 的官方提示結構，用於電影級、品牌級與創意敘事。

總覽：理解 OpenAI Sora 2 的提示結構

本指南萃取 OpenAI 的Sora 2 官方提示框架，協助創作者與行銷人員以清晰且精準的方式，打造具電影質感的 AI 影片。 本文結構與示例參考自 OpenAI Cookbook 與 OpenAI 說明中心的文字轉影片資源。

Sora 2 允許你在提示中明確定義運鏡、光線、聲音與動作，將過去屬於電影製作的掌控力帶進 AI 視覺創作流程。

像導演一樣寫 Prompt

面向 Sora 2 的寫作，請以導演思維而非純文字腳本的方式進行。 好的提示能指揮模型的鏡頭、光線與節奏，同時保留一定的創意空間。 要求清晰、具象、精煉——你的提示，就是分鏡表。

🎬 提示： 簡潔即是掌控。建議每個鏡頭僅保留一個明確主體動作與一個刻意安排的鏡頭運動。

OpenAI 官方建議的 Prompt 結構（Style → Scene → Action → Sound → Dialogue）

區塊 用途 例子
Style（風格） 定義影片的調性與視覺語彙 「定格動畫、溫馨、柔和光線」
Scene（場景） 描述環境與主體 「一台機器人在廚房做吐司」
Cinematography（攝影語言） 景別、對焦、鏡頭角度 「特寫、淺景深、輕微手持晃動」
Lighting & Color（光線與色彩） 時間、氛圍、調色 「晨光、粉彩色調」
Action（beats，節奏） 用時間切分事件序列 「0–2 秒：放麵包；2–4 秒：吐司彈出」
Sound & Dialogue（聲音與對白） 氣氛聲或對白 「輕柔音樂、鳥鳴、無對白」

【此提示結構可直接用於 Sora 2 文生影片】

依官方框架撰寫的示例

🐿 動畫動物冒險

風格：3D 動畫，明亮活潑。
場景：一隻松鼠在綠意盎然的森林裡找到一顆巨型橡果。
攝影語言：中景，輕微前移（dolly in）。
光線：陽光穿透樹梢，綠意濃郁。
動作（節奏）：
- 0–2 秒：松鼠跑入畫面。
- 2–5 秒：跳上橡果，緊抱不放。
聲音：鳥鳴、歡快音樂。

【可直接用於 Sora 2】

🌃 寫實夜間街景

風格：寫實紀錄片語氣。
場景：東京的夜雨街道，霓虹倒映在濕潤的柏油路面。
攝影語言：廣角、淺景深、微低角度。
光線：霓虹粉與藍色，水窪映射光。
動作（節奏）：
- 0–3 秒：行人過馬路、車輛駛過。
- 3–5 秒：鏡頭緩慢右移，聚焦撐傘路人。
聲音：雨聲、車聲、遠處人聲。

【可直接用於 Sora 2】

🐶 對白與互動示例

風格：黏土動畫，明亮活潑。
場景：一隻小狗在客廳試著打開窗戶。
攝影語言：特寫，平視角度。
光線：午後柔光。
動作（節奏）：
- 0–2 秒：狗狗跳上窗台。
- 2–4 秒：努力扳窗，吐舌喘氣。
- 4–5 秒：窗戶打開，微風灌入。
對白：（狗）「快成功了……成功！」
聲音：窗戶吱呀聲、微風、歡樂汪聲。

【可直接用於 Sora 2】

逐步撰寫的實用技巧

  1. 以風格與調性起手，確保畫面一致。
  2. 用節奏（beats）控制時間與敘事流。
  3. 每鏡頭維持一個主體動作 + 一種運鏡。
  4. 在前段就加入環境音與光線方向。
  5. 利用Remix做小幅創意微調，無需重寫。
  6. 避免過度描述；信任 Sora 的電影語言詮釋。

🏅 教學示例 — Adidas 風格的 Sora 2 影片 Prompt

（僅作學習演示之用，與 Adidas 無商業或官方關係。）

風格：史詩感、現代運動廣告；動感詩意，帶有超現實特效。
場景：身穿黑白運動服的跑者，奔馳於不斷變換的地景——由城市路面、田徑跑道，過渡到鏡面般的抽象空域。
攝影語言：開場廣角居中，黃昏逆光，低角度貼地跟拍；結尾高角度揭示能量旋紋形塑出三條斜線標誌，進一步結晶成一雙球鞋。
光線：夕陽暖邊緣光，高反差，金色高光。
動作（節奏）：
- 0–2 秒：跑者衝入畫面，每次落腳皆引發動能漣漪。
- 2–4 秒：身形逐步解構為動線，能量向上旋聚。
- 4–6 秒：能量匯聚成發光的三條斜線標誌。
- 6–8 秒：標誌結晶為懸浮球鞋。
聲音：電子節拍如心跳，產品揭示時進入管絃強拍。
對白：男性旁白（自信）：「Impossible Is Nothing.」

【此示例遵循 OpenAI Sora 2 官方建議的提示結構】

💡 教學說明： 本例展示如何把品牌敘事轉化為結構化的電影語言 Prompt，便於 Sora 2 生成具一致性的視覺與節奏。

給行銷與創作者的要點

  • 以風格與意圖起手。
  • 把 Prompt 寫成導演分鏡清單，而非長段落。
  • 品牌敘事重視結構先行，情緒隨之到位。
  • 把 OpenAI Cookbook 與說明中心作為可信學習資源。
  • 進行品牌模擬時，務必標註教育／概念示例用途。

❓ 常見問題（Sora 2 提示撰寫）

Q1：什麼是 OpenAI Sora 2？
A：Sora 2 是 OpenAI 的進階文字轉影片模型，能從文字提示生成電影感與動態感兼具的畫面。

Q2：如何寫出有效的 Sora 2 提示詞？
A：採用此結構：Style → Scene → Cinematography → Action（beats） → Sound → Dialogue，並保持每鏡頭一個主體動作。

Q3：可以用 Sora 2 製作品牌或教育影片嗎？
A：可以。在遵循 OpenAI 內容政策下，適用於教育、概念、非商業性創作。

Q4：哪裡能找到官方的提示示例？
A：參考 OpenAI Cookbook 與說明中心的教學與範本集合。

參考資料

  • OpenAI（2024）。Sora: Text-to-Video Model Overview. https://openai.com/sora
  • OpenAI 說明中心（2024）。Getting Started with the Sora App.
  • OpenAI Cookbook（2024）。Prompting Resources Collection for Video Models.
  • Skywork AI（2025）。Sora 2 Review – Strengths, Limits, and Use Scenarios.

發佈：2025 年 10 月 — 作者 Dr. Ken FONG
AI 研究與內容顧問

Ken Fong

Posted by Ken Fong

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