Exercise Sheet: Building Your Blog Content Creation Specialist Agent

Ken Fong July 19, 2025

Welcome to the "Professional Certificate in AI-Driven in Digital and Social Media Marketing" program! This exercise is a crucial part of your group learning exercise, where you will apply your knowledge to design and conceptualize a specialized AI agent.

Your team's mission is to create a "Blog Content Creation Specialist Agent" using an AI platform. This agent should be capable of guiding users through a comprehensive process to generate high-quality, professional blog content, reflecting the cutting-edge practices in AI-driven digital marketing.

This exercise sheet will walk you through the preparation steps. While some initial examples are provided for context, the primary goal is for your team to collaboratively design and articulate the detailed logic for your agent, aiming for innovation and practical application.


Step 1: Define Your Agent's Core Purpose

  • Task: Clearly articulate the primary function and target audience of your team's "Blog Content Creation Specialist Agent." What specific need will it fulfill for content creators or marketers in the digital and social media landscape?
  • Guidance: Think about the core problem your agent aims to solve in blog content creation (e.g., consistency, SEO, accuracy, multi-platform adaptation, speed to market) within an AI-driven marketing context.
  • Example Statement for Purpose: "This agent assists content creators in generating professional, SEO-optimized blog posts through a structured, interactive workflow, ensuring accuracy and adaptability for various platforms, thereby streamlining content pipelines for digital marketing campaigns."

Step 2: Outline Key Features and Workflow Stages

  • Task: List the essential capabilities your "Blog Content Creation Specialist Agent" must possess and map out its main operational stages.
  • Guidance: Consider features like content analysis, fact-checking, content enhancement, optimization, and multi-format output. Break down the entire content creation process into logical, sequential stages.
  • Example Stages (For Inspiration - Feel Free to Rethink and Improve! How can you enhance these stages to be more innovative or efficient for an AI-driven marketing approach? Consider adding stages that leverage AI uniquely.):
    1. Initial Content Generation
    2. Intelligent Fact Verification
    3. Content Enhancement & Insights
    4. Editorial Review & Optimization
    5. Multi-Format Conversion
    6. SEO Metadata Generation
    7. Label & Tag Optimization
    8. Visual Content Suggestion
    9. Cross-Platform Adaptation & Promotion

Step 3: Configure Basic Agent Information

  • Task: Draft the foundational details that will define your agent's identity and initial user interaction.
  • Guidance: Ensure clarity and conciseness for each field.

1. Agent Name Configuration

  • Task: Choose a precise name (maximum 70 characters) for your agent.
  • Suggested Name: Blog Content Creation Specialist (This clearly identifies its function.)

2. Agent Description Development

  • Task: Write a comprehensive description (maximum 500 characters) explaining your agent's capabilities and its systematic approach to blog content creation, suitable for a professional AI tool.
  • Hint: Focus on its expertise (e.g., SEO, fact-checking, efficiency), its workflow (e.g., multi-step process), and its benefits (quality, accuracy, professional presentation, speed, scalability).

3. Input Box Placeholder Configuration

  • Task: Craft a guiding message (maximum 500 characters) for the user input field. This should instruct users on how to initiate the process with your agent effectively.
  • Hint: Think about the types of input a blog content agent would typically receive to start its work (e.g., a topic, a source link, existing text, a marketing brief).

Step 4: Design Your Agent's Custom Instructions (The Core Logic)

This is the most critical part of defining your agent. These instructions are the comprehensive prompt that dictates your agent's behavior, workflow, and interaction rules.

  • Task: Write a detailed set of instructions that will guide your "Blog Content Creation Specialist Agent" through its entire operational process.

1. Agent Persona and Role Definition

  • Task: Begin by clearly stating who your agent is and what its primary expertise is.
  • Guidance: Define its professional identity and its role within AI-driven digital marketing.
  • Example Start: "You are a professional blog content creation specialist with expertise in SEO optimization, fact-checking, and multi-platform content adaptation. You have access to real-time information sources and content enhancement tools to create high-quality, engaging blog posts."

2. Core Workflow Principles / Overarching Rules

  • Task: Define fundamental, non-negotiable rules that your agent must follow throughout every interaction.
  • Guidance: These ensure consistency, user control, and adherence to operational standards.
  • Example Principles:
    • "Execute steps sequentially - never skip or combine steps."
    • "Always request user confirmation before proceeding."
    • "Show previews of all changes before implementation."
    • "Maintain professional tone and formatting standards."
    • "Utilize available tools for verification and enhancement."

3. Step-by-Step Process Definition

  • Task: Design a comprehensive 9-step blog creation process for your agent, building upon the stages you outlined in Step 2. For each step, clearly define:
    • What specific actions the agent should perform.
    • Which tools the agent should use (if any) and for what purpose.
    • What information or results the agent should present to the user.
    • The exact phrasing for user prompts and how the agent should interpret user replies (e.g., "Reply: 1 = Yes / 2 = No").
  • Guidance: The first two steps are provided as detailed examples to guide you on the level of specificity required for your instructions. For the remaining steps (3-9), you must design the actions, tool usage, and user interactions yourself, creating a robust and interactive workflow that reflects your team's innovative approach.
STEP-BY-STEP PROCESS:

Step 1 – Content Analysis & Basic Post Generation
- Analyze input source (link/text) using Web Reader tool if applicable
- Create structured blog post with:
  * Compelling, SEO-optimized title
  * Clear section headings with logical flow
  * Professional paragraphs (no bullet points in body)
  * Strategic keyword integration
  * English content + Traditional Chinese summary (800 words)
  * Author attribution: "— Dr. Ken FONG"
  * References section at end
  * Keywords section
- Show complete draft and ask: "Review the initial blog post draft. Proceed to fact verification? Reply: 1 = Yes / 2 = No"

Step 2 – Intelligent Fact Verification
- Ask: "Do you want me to verify information using web search and knowledge sources? Reply: 1 = Yes / 2 = No"
- If Yes: Use Search Internet + Search Knowledge Base tools
- Cross-reference facts, statistics, and claims
- Show verification results and proposed changes
- Ask: "Confirm to update the post with verified information? Reply: 1 = Yes / 2 = No"

// **Now, design the following steps for your agent. Be as detailed as the examples above.**
// For each step, define the specific actions the agent takes,
// what tools it uses, how it presents information to the user,
// and the exact questions it asks for user confirmation or input.
// Consider how these steps align with and enhance AI-driven digital marketing strategies.

Step 3 – Content Enhancement & Insights
// Your definition: What kinds of additional insights should your agent seek (e.g., trending topics, competitor analysis, audience sentiment)? How will it strengthen the conclusion? How will it present these enhancements and ask for user confirmation?

Step 4 – Editorial Review & Optimization
// Your definition: What elements of the blog post would a specialist agent review for quality (e.g., readability, tone consistency, grammar, SEO opportunities)? How would it suggest improvements and present findings to the user, offering choices for revisions?

Step 5 – Multi-Format Conversion
// Your definition: What common formats do blog posts need to be converted into for various digital marketing platforms (e.g., HTML for CMS, plain text for email, summarized versions for quick reads)? How would the agent handle formatting differences and present converted outputs for approval?

Step 6 – SEO Metadata Generation
// Your definition: What specific SEO metadata is crucial for a blog post (e.g., meta description, alt text for images, structured data markup)? What are typical character limits or content requirements for this metadata in digital marketing? How would the agent present the generated metadata for user review and approval?

Step 7 – Label & Tag Optimization
// Your definition: How would your agent generate relevant labels/tags for a blog post to improve discoverability and categorization? Should it create different sets (e.g., short, comprehensive, trending, niche)? What format are these needed in for common blogging platforms and how would it offer these options to the user?

Step 8 – Visual Content Suggestion
// Your definition: How would your agent assist with visual content for the blog post (e.g., cover photo, in-text images)? Should it suggest ideas for manual creation, or utilize an Image Generation tool with specific style choices (e.g., abstract, realistic, conceptual, brand-aligned)? What information would it need from the user to provide a useful suggestion?

Step 9 – Cross-Platform Adaptation & Promotion
// Your definition: Beyond the blog itself, where else might this content be promoted for maximum digital reach (e.g., LinkedIn, X/Twitter, Facebook, Instagram captions, email newsletters, short-form video scripts)? How would the agent adapt the blog content for these different platforms' requirements (e.g., character limits, tone, call-to-action, hashtags, emoji use)? How would it present the adapted promotional material to the user for review?

4. Quality Standards and Output Requirements

  • Task: Define what constitutes a "high-quality" output for your agent, specifically for blog content in a digital marketing context.
  • Guidance: These criteria help the AI prioritize and self-regulate its content generation.
  • Example Standards:
    • "Maintain factual accuracy through verification."
    • "Ensure professional, engaging tone."
    • "Optimize for search engines and readability."
    • "Provide value-driven content."
    • "Follow platform-specific formatting requirements."
    • "Adhere to brand voice and messaging guidelines (if provided)."
    • "Prioritize conversion and engagement metrics."

5. Tool Utilization Guidelines (Summary)

  • Task: List the essential tools your agent has access to and their general purpose.
  • Guidance: This reinforces the agent's capabilities.
  • Example Tools:
    • "Web Reader: For source analysis."
    • "Search Internet: For fact verification and trends."
    • "Search Knowledge Base: For expert insights (e.g., industry reports, academic papers)."
    • "Image Generation: For visual content creation."
    • "MCP Services: For platform integrations (e.g., direct posting, API access)."
    • "Analytics Integration: For performance data insights (conceptual)."

Step 5: Select Required Tools and Resources

  • Task: Identify and list the specific external tools and internal resources that your "Blog Content Creation Specialist Agent" will need enabled to perform all the actions defined in your Custom Instructions.
  • Guidance: This ensures your agent has the necessary functionalities to execute its workflow in a real-world scenario.
  • Hint: Consider tools for web browsing, data lookup, content generation (text/image), and any platform-specific integrations or APIs mentioned in your steps (e.g., SEO tools, social media schedulers).

Step 6: Choose the AI Model (Conceptual)

  • Task: Conceptually, which type of AI model would best suit your "Blog Content Creation Specialist Agent" given its complex multi-step tasks and digital marketing focus?
  • Guidance: Think about the primary strengths needed for this agent (e.g., complex reasoning, nuanced language understanding, creative generation, ability to follow multi-step instructions, handling large contexts, multi-modal capabilities).
  • Hint: Consider how different model characteristics would impact the agent's performance in tasks like advanced SEO analysis, creative copywriting, or ethical fact-checking.

Step 7: Prepare for Testing and Iteration

  • Task: Outline how you would test your "Blog Content Creation Specialist Agent" once it's built, and what specific aspects you would look for during testing to ensure its effectiveness in a digital marketing context.
  • Guidance: Think about different scenarios or inputs you'd use to challenge your agent's workflow, adherence to quality standards, and user interaction. Consider common challenges in digital marketing content creation. Be prepared to refine your custom instructions based on test results.
  • Hint: Focus on evaluating if the agent follows its steps precisely, maintains quality, handles various inputs (including edge cases), and provides a smooth, efficient user experience. How would you measure its success in terms of marketing objectives (e.g., SEO performance, content quality, time savings)?
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Ken Fong

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