The Next Wave of Growth Hacking is Here
Growth marketing is no longer just about clever ad copy and A/B testing. In 2025, it’s about using generative AI, low-code platforms, data analytics, and strategic frameworks to build, test, and scale products at lightning speed.
That’s why PolyU SPEED is proud to introduce a revamped and enhanced Professional Certificate in Growth Marketing, now fully integrated with the latest technologies in AI-assisted strategy development, vibe coding for rapid prototyping, data analytics, and real-world growth execution.
Course Link: Professional Certificate in Growth Marketing
What Makes This Course Different?
This isn’t just a toolkit course—it’s a strategic foundation plus hands-on execution course. We’ve overhauled the curriculum to meet the real-world demands of marketers, founders, and product innovators in the AI era. This upgraded program will equip students with:
- A solid foundation in the Business Model Canvas and Value Proposition Design frameworks to help you define your market, customer pains, and business viability before launching any campaigns.
- Practical mastery of data analytics tools like Google Analytics 4 (GA4) for event tracking and funnel diagnostics, along with AI-powered platforms like Julius.ai to derive business insights, generate reports, and automate data storytelling.
- A hands-on growth marketing project,where you'll build your own product prototype using the latest vibe coding tools like Poe App Creator, Replit AI, Airtable, Zapier, and Make.
- Integration with generative AI tools (ChatGPT, Gemini, Poe, Midjourney, Kling) to automate content creation, refine messaging, and simulate outcomes.
- Training on how to use AI to accelerate A/B testing, customer segmentation, retention analysis, and channel attribution.
- A final pitch and demo that integrates strategy, technology, and analytics.
You’ll not only build something real—you’ll learn to measure what matters, make data-backed decisions, and scale with confidence.
Learn from Industry Veterans and Growth Leaders
The course is led by Dr. Ken Fong, a veteran in digital transformation and strategic innovation. He is joined by a distinguished panel of guest lecturers including:
Guest lecturers include: Mr. Edmund Choi, Mr. Willy Lai, Mr. Keith Li, Mr. Shek Ka-wai, Mr. Ivan So, Mr. Vincent Tsui.
These respected professionals bring deep industry knowledge, case-based insights, and real-world growth experience to every class.
What truly sets this course apart is the caliber of its instructors and guest speakers—Dr. Ken Fong, Mr. Edmund Choi, Mr. Shek Ka-wai, Mr. Ivan So, Ms. May Yeung, and other leading industry experts.
You’ll be learning directly from seasoned growth marketers, startup founders, product strategists, and AI innovators, who bring years of experience scaling businesses across Asia and globally.
Expect lectures and case studies from:
- Tech founders who’ve built and exited venture-backed startups
- Growth hacking specialists with hands-on experience at unicorn companies
- AI practitioners integrating generative models into real-world marketing pipelines
- Product managers and UX leads from top digital brands in Hong Kong and beyond
These sessions are not theory—they’re packed with field-tested strategies and personal playbooks from professionals who’ve scaled real products.
Why Generative AI Changes the Game
The rise of generative AI is reshaping how we build and market products. Instead of weeks spent on research or design, marketers can now prompt AI to:
- Draft conversion-optimized email sequences
- Create landing pages with tailored messaging
- Build personas and simulate feedback
- Analyze campaign performance in real-time
But AI isn’t a shortcut—it’s a force multiplier. Paired with solid frameworks and analytics, AI becomes a thinking partner in your growth strategy.
Introducing Vibe Coding for Growth Marketers
Why wait for developers when you can build your own MVP?
“Vibe coding” empowers non-technical marketers to build interactive apps and prototypes visually—without writing complex code. This course teaches you how to turn ideas into testable products fast, with tools like:
- Poe App Creator: A no-code platform that allows users to build AI-powered web applications by simply describing their desired functionality.
- Replit AI: An AI-powered development environment that enables users to create and deploy applications by providing natural language prompts.
- Airtable: A spreadsheet-database hybrid that serves as a user-friendly backend for applications, allowing for easy data management and integration.
- Zapier and Make: Automation platforms that connect various apps and services, enabling users to create workflows that automate repetitive tasks without coding.
You’ll see examples of MVPs built with the latest vibe coding tools—ranging from AI-enhanced landing pages to automated lead generation bots and client dashboards. Combine this with AI-generated UX flows, copy, and prompts, and you’ll launch testable growth experiments in days, not weeks.Data-Driven Decision-Making from Day One
Data is not an afterthought—it’s a core skill
In this course, you’ll learn:
- How to set up GA4 properly for user journey tracking and conversion goals
- How to read behavior flow and attribution reports
- How to use AI tools like Julius.ai to analyze datasets, create dashboards, and extract business insights without coding
- How to link data analytics with growth hypotheses, and build experiments that can be validated or invalidated with real-time metrics
Data becomes your compass, guiding every marketing action from idea to execution.
Who Should Join?
This course is designed for:
- Marketers aiming to supercharge their career with AI, analytics, and technical skills
- Entrepreneurs and founders who want to test and grow products without hiring a full team
- Product managers, UX designers, and creatives interested in data-informed growth
If you’ve ever wanted to launch a product but felt blocked by tech or data—you’re not alone. This course is designed for you.
Graduates of PolyU’s Professional Certificate in Digital Marketing or AI-Driven Digital Marketing will find this course to be the ideal next step to deepen their skills and apply their knowledge to a real-world growth project
No coding background is required. You’ll learn by doing, and you’ll leave with a project that integrates AI, analytics, and strategic marketing frameworks.
A New Learning Experience, Built for the AI Era
The revamped course includes:
- In-class strategy reviews and hands-on exercises
- Deep dives into Business Model Canvas, Value Proposition Design, and Data Analytics
- Curated AI toolkits and prompt libraries
- Exclusive access to industry guest lectures
- A collaborative peer community of builders and marketers
Most importantly, you’ll graduate with a portfolio-worthy project and a future-proof mindset.
Course Details, Recognition and Funding Support
This is a 12-week full-day course delivered within a 6-month period. It is recognised under the Hong Kong Qualifications Framework (QF Level ) and eligible applicants can receive up to HK$12,580 in Continuing Education Fund (CEF) reimbursement, paying as little as HK$4,220. Students who attend at least 70% of the course and pass all assessments will receive a Professional Certificate by PolyU SPEED.
Final Takeaway
This isn’t just a course. It’s a launchpad. You won’t walk away with just theoretical knowledge or unfinished ideas—you’ll leave with a fully developed, AI-supported, data-informed business project ready to launch on the web.
By applying proven frameworks like the Business Model Canvas and Value Proposition Design, you’ll ensure that your growth experiments are not just creative, but strategically sound. With Google Analytics 4 and AI tools like Julius.ai, you’ll learn how to measure what matters, iterate fast, and scale what works.
Generative AI is now essential, not optional. McKinsey estimates it can drive up to 15% in marketing ROI—meaning marketers who master it will outpace those who don’t. But AI is only half the story. As leaders from OpenAI and top digital brands have emphasized, it’s human creativity, taste, and insight that will distinguish great marketers from the rest.
Backed by these tools, frameworks, and real-world coaching, this course empowers you to build, launch, and grow your project like a real startup—because it is.
Join the AI-powered growth movement.
👉 Enroll now – Limited seats available
— Dr. Ken FONG
建立並啟動您的 AI 驅動業務項目——參加理大專業進修學院增長營銷專業證書課程
增長駭客的下一波浪潮已經到來
增長營銷已不再只是聰明的廣告文案與 A/B 測試。2025 年，這門技術講求如何運用 生成式 AI、低代碼平台、數據分析 和 策略框架，以閃電般的速度構建、測試和擴展產品。
因此，香港理工大學專業進修學院（PolyU SPEED） 推出全新升級的 增長營銷專業證書課程，全面整合 AI 輔助策略發展、快速原型設計的 vibe coding、數據分析 以及 實戰增長執行 等最新技術。
課程有何不同？
這不只是工具課程，而是兼具 策略基礎與實作能力 的訓練。我們重新設計整體課程，迎合 AI 時代中行銷人員、創業者與產品創新的實際需求。
本課程將教授：
- 如何運用 商業模式畫布（Business Model Canvas） 和 價值主張設計（Value Proposition Design） 建構市場、客戶痛點與業務可行性的分析基礎。
- 精通 Google Analytics 4（GA4） 等數據分析工具進行事件追蹤與漏斗診斷，並使用如 Julius.ai 等 AI 平台進行數據洞察、自動報告與敘事生成。
- 完整執行一個增長營銷實作專案，使用最新 vibe coding 工具，如 Poe App Creator、Replit AI、Airtable、Zapier 與 Make 自建產品原型。
- 整合生成式 AI 工具（如 ChatGPT、Gemini、Poe、Midjourney、Kling）自動生成內容、優化訊息並模擬成效。
- 學會如何使用 AI 加速 A/B 測試、客戶細分、留存分析及渠道歸因。
- 完成結合策略、科技與分析的最終提案與產品展示。
向業界資深人士與增長領袖學習
課程由 方健僑博士（Dr. Ken Fong） 領導，並聯同以下嘉賓講者：
蔡銘邦先生（Mr. Edmund Choi）、賴志偉先生（Mr. Willy Lai）、石嘉威先生（Mr. Shek Ka-wai）、蘇子賢先生（Mr. Ivan So）、楊婉翔女士（Ms. May Yeung）。
這些業界專才將分享深厚經驗、實例洞察與真實的增長經歷。
課程預計包括：
- 曾成功創建並退出創投支持初創企業的科技創辦人
- 曾於獨角獸公司任職的增長駭客專家
- 融合生成模型進行實戰行銷的 AI 實踐者
- 來自香港及海外頂尖數碼品牌的產品經理與 UX 領導
生成式 AI 改變行銷規則
- 撰寫高轉換的電子郵件流程
- 製作具有精準訊息的登陸頁面
- 建構用戶角色與模擬回饋
- 即時分析行銷活動表現
為增長人員打造的 Vibe Coding
- Poe App Creator：無代碼平台，使用者可透過描述需求直接構建 AI 應用
- Replit AI：自然語言提示式的開發環境，可部署應用
- Airtable：結合表格與資料庫，作為應用後端邏輯平台
- Zapier 和 Make：串接應用服務的自動化平台，免編碼即可實現任務流程
一開始就數據導向
- 正確設置 GA4，追蹤用戶歷程與設定轉換目標
- 解讀行為流與歸因報表
- 使用 Julius.ai 等 AI 工具進行無程式分析、儀表板設計與洞察提取
- 如何將數據分析結合增長假設，設計可驗證的實驗架構
誰適合參加？
- AI、分析與技術加速職涯的行銷人
- 希望無需完整團隊也能推動產品的創辦人
- 數據導向增長的產品經理、UX 設計師與創意人
- 曾修讀 PolyU 數碼營銷或 AI 專業證書者
AI 時代的學習新體驗
- 課堂策略檢討與實作練習
- 商業模式與價值設計、數據分析
- AI 工具包與提示語彙庫
- 業界嘉賓講座
- 協作學習社群
課程詳情與資助資訊
本課程為期 12 週，全日制形式於 6 個月內完成。香港資歷架構第 4 級，合資格人士可獲 最高港幣 $12,580 持續進修基金資助，自費僅需 $4,220。完成七成出席與通過評核者，可獲 PolyU SPEED 專業證書。
最後總結
這不只是一門課，而是一個啟動平台。
透過 Business Model Canvas 與 Value Proposition Design，讓增長實驗更具策略性。搭配 GA4 與 Julius.ai，學會衡量與擴展。
生成式 AI 是必備技能，McKinsey 指出其可提升行銷 ROI 達 15%。頂尖行銷人靠的是創意與判斷力。
有了這些工具與框架，您將如創業家般啟動真正的產品。
加入這場 AI 驅動的增長革命。
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