Introduction
On Saturday, 26 April 2025, Carina Cheung, Global Brand and Marketing Director at uCloudlink Group Inc. (NASDAQ: UCL), delivered an insightful sharing session for students of the newly launched Professional Certificate in AI-Driven Digital and Social Media Marketing at PolyU. Carina, also an Executive Committee Member of the Hong Kong Wireless Technology Industry Association (WTIA) and a Mentor at Generation HK, is a graduate of the PolyU Digital and Social Media Marketing Diploma program. Drawing from her extensive experience, she shared valuable perspectives on how artificial intelligence (AI) is transforming the "multi-role" work model within the technology industry.
Background and Industry Trends
In her speech, Carina explained that within today’s technology sector, particularly among small to medium-sized enterprises and international tech companies, it has become increasingly common for employees to handle multiple roles. She emphasized that unless a company is very large, functions such as branding, marketing, event planning, and product promotion are often consolidated onto individuals.
Carina pointed out that the industry has become highly competitive and ruthless in recent years, with a strong emphasis on team streamlining and a "survival of the fittest" mindset. She illustrated this trend with her company’s experience at uCloudlink, a Singaporean tech firm listed on Nasdaq (UCL) in 2020, which transitioned its focus from B2B markets to a combined B2B and B2C business strategy. This strategic shift necessitated major organizational changes, particularly in marketing and branding, while maintaining a Lean Startup model that relies on global mobile internet solutions and the world’s first mobile data trading platform.
AI as a Game Changer
Carina highlighted during her presentation that AI tools have fundamentally transformed daily workflows in tech companies. She explained that employees are now expected to automate repetitive tasks, thereby reducing their workload while boosting productivity. According to Carina, even junior staff are now able to accomplish what previously required specialists, fundamentally shifting the talent dynamics within companies.
She stressed that the adoption of AI allows companies to achieve more with fewer resources, which is crucial in an era where agility and efficiency determine survival.
Practical Applications of AI
Carina shared numerous real-world examples illustrating how her team leverages AI to manage global marketing activities with a lean structure. She emphasized that AI is not only about automation but about enhancing strategic capabilities to empower small teams to perform like large organizations.
Key applications she discussed included:
- Market Research and Analysis: Using AI tools like ChatGPT and Claude to generate competitor comparisons, market insights, and trend forecasts within hours. Carina reminded the audience to always cross-verify AI-generated data for accuracy.
- Global Marketing with Minimal Staff: Managing communications across more than 200 countries with a two-person marketing team, supported by AI-driven localization, content scheduling, and dynamic engagement tracking.
- Content Creation and Localization: Producing multilingual press releases, media kits, and social media content efficiently using platforms like DeepSeek and Google’s language models, reducing translation costs and turnaround time by over 80%.
- AI Personas and Event Planning: Creating specialized AI bots tailored to different marketing functions. Carina highlighted an example where her Event Planner Bot helped manage a major international exhibition and product launch event in Barcelona, executing a four-day expo and two-hour launch within just 1.5 months.
- Design and Visual Creation: Using DALL·E and Canva to produce professional digital materials. Carina shared a real project where her team created a customized Christmas card for GlocalMe under 30 minutes — a creative output traditionally requiring a full day of design work.
- Reporting and Business Planning: Streamlining annual reporting and business plan development, allowing strategic documents to be completed in just a few days through AI-driven data summarization.
- Instant Social Media Content and Event Communications: Rapidly responding to news (e.g., cybersecurity threats) and generating timely social posts.
Through these applications, Carina demonstrated that AI enables lean teams to achieve large-scale results without compromising speed, quality, or strategic impact.
Efficiency Gains and Limitations
Carina shared that AI tools have enabled a 50% reduction in project timelines and a fourfold increase in KPIs. However, she cautioned about limitations: while AI excels at idea generation and content structuring, it is less reliable for numerical precision. Manual validation and human judgment remain essential, particularly for complex communication and creative strategy.
Tool Selection and Integration
Carina elaborated on the selection of tools: OpenAI for content generation, Claude for structured content, DeepSeek for Chinese market tasks, and Google tools for Cantonese content. For enhanced security, AI APIs are often integrated internally, and devices like iFlytek are employed for real-time translation at events.
Business Model Innovation
Carina shared that uCloudlink’s shift toward embedding internet connectivity in everyday accessories was significantly accelerated by AI-driven research and global scaling support. She emphasized that AI not only streamlines internal operations but also supports broader strategic transformation to meet evolving market needs.
Future Outlook and Recommendations
Looking ahead, Carina emphasized that AI literacy is no longer optional — it is essential. Organizations must build internal AI knowledge bases and workflow automation while preserving human expertise for trust, creativity, and critical decision-making.
Conclusion
In concluding her talk, Carina emphasized that while AI is a powerful accelerator, it cannot replace the value of human creativity, judgment, and strategic foresight. She encouraged the next generation of marketers to combine AI tools with human insight to lead future growth and innovation.
Appendix: Sample AI Prompts Shared by Carina
1. Event Planner Bot Setup Prompt
"You are an event and exhibition expert for an innovation and technology company. Your company participates in international expos in technology, telecom, travel, pet, and sports industries. Objectives include brand awareness, client relationship maintenance, business development, and new product launch. Help create event checklists, speaker scripts, and booth marketing plans."
2. Instant Social Media Content Prompt
"Based on recent news about cybersecurity threats affecting business travelers, create a short LinkedIn post promoting RoamPlug as a secure solution for global mobile users. Highlight key statistics and urgency."
3. Creative Design Prompt for Christmas Card (DALL·E)
"Generate a digital Christmas card featuring a world map shaped like a Christmas tree made of glowing connection lines, symbolizing global connectivity. Add festive ornaments representing diverse cultures. Theme: 'Global Connectivity, Local Mindfulness.'"
中文摘要
AI時代下，「一人多工」的科技公司新常態
Carina Cheung現任uCloudlink Group Inc.（NASDAQ: UCL）全球品牌與行銷總監，亦是香港無線科技商會（Wireless Technology Industry Association, WTIA）執委會成員及Generation HK導師。作為香港理工大學（PolyU）數碼與社交媒體行銷文憑課程畢業生，她於2025年4月26日（星期六）為新設立的「AI驅動的數位與社交媒體行銷專業證書」課程學生作出專題分享。
在演講中，Carina指出，現今科技產業中尤其是中小型與跨國公司，員工需兼顧多項職責，如品牌行銷、活動策劃與產品推廣。以uCloudlink為例（2020年在Nasdaq上市），該公司自上市以來，從2B市場拓展至2B+2C，並保持「精益創業」模式。
Carina分享了AI如何改變工作方式，包括市場研究、多語內容製作、活動策劃、社交媒體快速應對、設計製作及商業規劃等領域，成功支援小團隊高效管理全球行銷任務。她特別提及巴塞隆納展覽及四款新產品發佈的實例，以及針對全球MVNO領袖的主題演講。
她強調，雖然AI可以提升生產力，但在數據審核、創意策劃與策略判斷方面，人類專業仍不可或缺。未來，行銷專業人員需結合AI技術與人類智慧，才能在競爭激烈的全球市場中持續領先。
Keywords
AI multitasking, tech companies, AI productivity, global marketing, AI personas, business model innovation, small team AI strategy, marketing automation, AI event planning, uCloudlink success case
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