Fong's Business Consultation

What if the key to winning at modern SEO wasn't just following the rules, but knowing exactly how to bend them? This was the provocative premise at the heart of a recent lecture on August 23, 2024, for the Professional Certificate in AI-Driven in Digital and Social Media Marketing  course of PolyU SPEED , where veteran SEO expert Ivan So shared his frontline experiences and unconventional strategies for navigating this new terrain. From exploiting platform loopholes to sophisticated content strategies, So provided a masterclass in how to not just survive, but thrive, in the age of AI-driven search. This post breaks down his key insights. The Hacker's Mindset: Lessons from Hacking Amazon and AI Music Before diving into Google, So shared two compelling anecdotes that highlight his core philosophy: to win, you must be willing to test the system's limits and find its loopholes. The Suno Music Experiment: As a self-proclaimed non-musician, So used the AI music gener...