Intro
You've just learned how the CO-STAR PRIME framework helps structure and refine AI prompts for better communication. Now it's time to apply it. In this supplemental exercise, you'll craft a complete prompt using the 11 elements of the framework to generate content for a product teaser campaign.
Scenario
You're working with an eco-friendly skincare brand targeting Gen Z. The goal is to launch a 5-day Instagram teaser campaign introducing the new product line.
Objective
Use the CO-STAR PRIME framework to write a fully detailed AI prompt that you could input into ChatGPT to get high-quality, branded content.
🧠 Your Exercise Template
Context: _____________________________
Objective: ____________________________
Style: ________________________________
Tone: ________________________________
Audience: ____________________________
Response Format: _____________________
Preferences: __________________________
Reference: ___________________________
Iteration: ____________________________
Memory: ____________________________
Expectations: ________________________
CO-STAR PRIME Exercise Answer Sample
Context: We are launching a new eco-friendly skincare line aimed at Gen Z consumers. The campaign will run on Instagram over 5 days.
Objective: Create a social media content series to introduce the brand and tease the product benefits.
Style: Casual, vibrant, and influencer-style.
Tone: Confident, eco-conscious, and fun.
Audience: Young women aged 18–25 who care about sustainability and skincare.
Response Format: Each day’s content should include a caption (under 150 words), 3 relevant hashtags, and a visual concept.
Preferences: No over-promising claims. Keep language gender-neutral. Avoid the phrase “anti-aging.”
Reference: Use the tone and style of our previous “Glow Naturally” campaign. Align visuals with our beige–green aesthetic.
Iteration: I’ll provide feedback after the first draft to improve engagement hooks and brand consistency.
Memory: Refer to the format and structure used in our Q1 “Clean Start” launch sequence.
Expectations: Generate 5 caption sets with image suggestions. The result should be clean, polished, and ready to schedule for Instagram.
✅ Full Prompt of Sample Answer (For Reference Only)
You are a digital marketing strategist. We are launching a new eco-friendly skincare line aimed at Gen Z consumers. The campaign will run on Instagram over 5 days.
Create a social media content series to introduce the brand and tease the product benefits.
Write in a casual, vibrant, and influencer-style tone. The messaging should be confident, eco-conscious, and fun. The audience is young women aged 18–25 who care about sustainability and skincare.
Each day’s content should include a caption (under 150 words), 3 relevant hashtags, and a visual concept.
Please avoid over-promising claims. Use gender-neutral language. Do not use the phrase “anti-aging.”
Reference the tone and style of our previous “Glow Naturally” campaign, and ensure the visuals match our beige–green aesthetic.
Use the same post structure and flow we followed during our Q1 “Clean Start” campaign.
After this first version, I’ll give you feedback to improve engagement hooks and brand consistency.
Generate 5 caption sets with image suggestions. The result should be clean, polished, and ready to schedule for Instagram.
Wrap-Up
Take your completed prompt and try it in ChatGPT or your preferred AI writing tool. Then iterate! Prompt engineering is a skill best learned through trial, feedback, and practice.
ChatGPT Answer based ob the above prompt
🌿 5-Day Instagram Launch Series: Eco-Friendly Skincare Line
Casual, confident, and consciously Gen Z — built on the vibe of our “Glow Naturally” and “Clean Start” campaigns.
📅 Day 1: Meet Your Skin’s New Obsession
Caption:
✨Say hey to your new skincare crush.✨
We’re here to make clean beauty actually clean. No greenwashing. No 12-step routines. Just planet-friendly formulas that work—and feel damn good doing it. 🌱
Think less waste, more glow.
Ready to unbox the future of skincare?
Hashtags: #StayTuned #EcoGlow #SkincareThatCares
Visual Concept:
Flat lay of the full product line on a linen cloth background with natural light, dried leaves, and product ingredients (e.g., oat, aloe, clay) scattered artfully. Include minimal text overlay: “Coming Soon.”
📅 Day 2: What Makes Us Different (On Purpose)
Caption:
Not all “natural” skincare is created equal.
We went further—formulas powered by plants, bottles made to be refilled, and zero B.S.
Our skincare isn't just kind to your skin—it's kind to the earth, too.
And yep, it's vegan, cruelty-free, and backed by skin science.
Hashtags: #ConsciousSkin #GenZGoesGreen #SkincareWithPurpose
Visual Concept:
Carousel post: First slide shows your refillable packaging up close. Next: textures of your product (gel, cream, serum) on neutral-toned ceramic tiles. Last: an eco-fact overlay ("90% less plastic per refill").
📅 Day 3: Real Skin. Real Simple.
Caption:
Let’s ditch filters for a sec. 👀
Your skin? It’s unique. And it deserves better than a “one-size-fits-all” solution.
Our line supports your skin barrier, locks in hydration, and lets you glow on your terms.
✨Minimal routine. Max results.✨
Hashtags: #NoFilterGlow #BareFacedBeauty #LessButBetter
Visual Concept:
Model with dewy skin, no makeup, soft natural lighting. Zoomed-in hand applying product to cheek. Beige and green backdrop. Include handwritten-style overlay: “This is real skin.”
📅 Day 4: Sustainability, But Make It Chic
Caption:
You care about the planet—and so do we.
That’s why every choice we made was intentional.
From compostable mailers to carbon-offset shipping, we made eco the standard, not the extra.
It’s skincare that actually walks the walk. 🌍♻️
Hashtags: #EcoIsEssential #PlanetFirstBeauty #SustainableGlow
Visual Concept:
Behind-the-scenes clip of packaging being filled or shipped. Add overlays with eco icons (recyclable, refillable, cruelty-free). Match color grading to beige–green palette.
📅 Day 5: It’s Your Turn to Glow
Caption:
The wait is over.
Meet the skincare line that’s been quietly disrupting your feed all week.
Thoughtfully made, totally effective, and now officially yours.
Glow clean. Glow kind. Glow you. 💚
Tap to shop — and tag us when you try it!
Hashtags: #GlowYourWay #CleanBeautyDrop #SkincareLaunch
Visual Concept:
Launch video montage: user-generated content style clips of diverse hands unboxing, applying product, smiling. Include final slide with “Now Live” and product link/handle.
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