Celebrating a Decade of Innovation
To mark the 10th anniversary of the PolyU and PolyU SPEED Digital Marketing Course, a special seminar titled “The AI Marketing Trinity” was held on Saturday, 26 April 2025, uniting alumni and experts in a celebration of academic and technological excellence. The hybrid event attracted around 100 attendees, including graduates of the Executive Certificate in Digital and Social Media Marketing, Executive Diploma in Digital and Social Media Marketing, and Professional Certificate in Digital and Social Media Marketing offered by the university. The gathering showcased the dynamic evolution of marketing through artificial intelligence.
Exploring the AI Marketing Trinity
1. AI Agents in Reasoning and Automation for Marketing Research and Presentation
Dr. Ken FONG led an insightful session delving into the framework of AI agents capable of advanced reasoning and automation. His talk highlighted how such agents can transform marketing research and presentation development. He also demonstrated Felo Agent, showcasing how the tool can perform advanced research and generate marketing and sales presentations on the fly.
2. Current Trends in AI Development: AI Agents and MCP
Shek Sir discussed the development of AI agents and Multi-Agent Collaboration Platforms (MCP). He demonstrated how to build an AI agent integrated with WhatsApp using an MCP service, offering a practical look at conversational agent deployment.
3. Vibe Coding for Non-Technical Professionals
Ivan So introduced Vibe Coding—a simplified approach for non-technical professionals. He demonstrated using the Replit platform to build a web app and Chrome extension, showcasing how marketers can develop tools without advanced programming skills.
Community and Celebration
The seminar concluded with a celebratory dinner at the university restaurant, bringing together graduates, lecturers, and current students from PolyU and PolyU SPEED. A highlight of the evening was the cake-cutting ceremony, with Dr. Keith Chau, Dr. Ken FONG, Willy Lai, Vincent Tsui, Ivan So, Shek Sir, and Edmund Choi—many of whom were part of the program’s early development.
Special thanks were extended to Forest Cake for sponsoring the 10th anniversary cake and the delicious table prize desserts, including the signature flattened croissant (“壓扁牛角酥”), whose creative design was generated using ChatGPT, blending culinary craft with AI innovation.
We would also like to thank me Me & ME for generously sponsoring the table prizes for the celebration dinner, adding extra fun and delight to the evening.
A heartfelt thanks also goes to the speakers and graduates who played a key role in the successful planning and execution of both the seminar and the celebration dinner. Their dedication and teamwork helped make the event a meaningful and memorable milestone.
Looking Ahead: Embracing the Future of Generative AI in Digital Marketing
As the PolyU and PolyU SPEED Digital Marketing Course enters its second decade, generative AI is emerging as a transformative force in digital marketing. This technology is reshaping how marketers create content, connect with audiences, and make strategic decisions.
Personalized and Scalable Content: Generative AI allows marketers to quickly produce personalized messages, product recommendations, and visuals tailored to different audience segments—boosting engagement and relevance at scale.
Faster Campaign Execution: By automating content creation across formats like text, images, and video, generative AI speeds up campaign development and enables rapid testing to optimize performance.
Smarter Insights and Decision-Making: Generative AI tools help marketers better understand customer behavior, predict trends, and make informed, data-driven choices to stay aligned with market needs.
Evolving SEO and Visibility: With the rise of AI-powered search, marketers are adapting through Generative Engine Optimization (GEO) to maintain brand visibility in AI-curated content.
Fueling Creative Innovation: Generative AI supports storytelling by helping craft unique brand narratives and immersive digital experiences—setting brands apart in crowded markets.
In a rapidly changing digital landscape, embracing generative AI will be essential for marketers looking to stay competitive and creative.
中文摘要：理大及理大SPEED數碼營銷課程十周年講座精彩回顧
為慶祝理工大學及理大SPEED數碼營銷課程開辦十周年，於2025年4月26日（星期六）舉行了一場主題為 「AI營銷三位一體」 的特別講座。活動吸引了約 100位參加者，包括修畢本校數碼及社交媒體營銷專業證書課程、行政人員證書課程及行政人員文憑課程的畢業生，活動以AI技術為焦點，展示行銷轉型的嶄新方向。
第一場：由方健僑博士主講，深入探討 AI代理在推理與自動化行銷研究及簡報製作的應用，並展示Felo Agent進行即時研究與簡報生成。
第二場：石Sir講解AI發展趨勢與多代理協作平台（MCP），現場示範如何透過MCP服務建構WhatsApp上的AI代理。
第三場：Ivan So分享適合非技術人員的Vibe Coding，並示範如何使用Replit平台開發網頁應用程式及Chrome擴充功能。
晚宴於校內餐廳舉行，聚集了畢業生、講師及在校生。當晚的亮點之一是切蛋糕儀式，由鄒兆鵬博士、方健僑博士、賴志偉、徐俊文、蘇子賢、石嘉威、蔡銘邦等講師參與，他們當中不少人自課程創辦初期已投入發展。
特別鳴謝 Forest Cake 贊助的 十周年蛋糕 及精緻甜品，當中包括以 ChatGPT 協助設計的特色甜點 壓扁牛角酥，巧妙結合烘焙藝術與人工智慧創意，為晚宴增添驚喜亮點。
同時亦感謝 me Me & ME 贊助全場晚宴的 table prize，為聚會增添更多驚喜與樂趣。
同時衷心感謝一眾講者與畢業生在籌備講座與晚宴過程中的積極參與與無私貢獻，正是他們的努力與團隊合作，讓這次活動得以圓滿成功，留下深刻回憶。
展望未來：生成式AI已成為推動數碼營銷變革的核心。從內容個性化、創意提升到搜尋引擎優化，生成式AI為行銷專業人員提供了嶄新的思維與工具，將在未來競爭中扮演關鍵角色。
Keywords
PolyU SPEED Digital Marketing, AI Marketing Trinity, AI Agents, Felo Agent, Marketing Research Automation, WhatsApp AI Agent, Multi-Agent Collaboration Platform, Vibe Coding, Replit, Generative AI in Marketing, PolyU SPEED Anniversary Event, Digital Marketing Education, AI Trends, Dr. Ken FONG
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